Travel-tech
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In
today’s fiercely competitive hospitality market, a hotel’s online
presence can make or break its success. Over an intensive eight-month
period, a comprehensive SEO strategy was deployed to elevate a hotel’s
digital footprint, driving a remarkable surge in organic search traffic
and direct bookings. This carefully orchestrated campai… read more
A recent global analysis has thrown a harsh spotlight on a reality many in the African travel industry have felt but not yet fully quantified: a dramatic and dangerous gap in profitability and efficiency between corporate travel agencies in our region and the rest of the world. While our counterparts in Europe, the US, and even the Far East are … read more
A seismic legal battle is unfolding in Europe with profound
implications for the African hospitality landscape. More than
10,000 hotels have launched a massive collective lawsuit
against Booking.com, seeking substantial damages for what
they describe as decades of anti-competitive practices. While the case
is being hea… read more
The
digital landscape is constantly evolving, and for African travel
agents, staying ahead of the curve is crucial. A recent shift in the
online world presents a golden opportunity: Instagram
content is now searchable on Google. This change has
significant implications for the tourism sector, offering new avenues
fo… read more
Artificial
intelligence (AI) is rapidly transforming the hospitality landscape,
and European hotels are leading the charge. A recent survey of over
1,500 hotels across six European countries reveals a growing trend
towards AI adoption, offering valuable insights for African travel
professionals.
European hoteliers are increasingl… read more
Air
Zimbabwe has successfully cleared over \$1
million in outstanding debts with Global
Distribution Systems (GDS), paving the way for its
imminent return to these crucial booking platforms. This significant
development, announced on July 1, 2025, by the airline's acting CEO,
Edmund Makona… read more
The
travel industry is undergoing a digital transformation, and at its
heart lies the New Distribution Capability
(NDC). This innovative technology is poised to reshape
how travel agents in Africa connect with airlines, access richer
content, and unlock new revenue streams. Forget the outdated
complexities of legacy… read more
Turkish
Airlines and Sabre have forged a
groundbreaking multi-year partnership, marking a significant leap
forward for travel agents across Africa. This collaboration promises to
reshape the landscape of flight bookings, offering enhanced access,
personalized offers, and streamlined efficiency. As of June 23, 2025,
Sabr… read more
Berlin Brandenburg Airport (BER) has scooped
the “Most Innovative Airport Initiative” award at
the Future Travel Experience fair in Dublin. Its
AI-powered customer service agent, the BER
Agent, impressed judges with its 24/7 multilingual
support and elimination of call waiting times. This win h… read more
Turkish
Airlines is returning to the Sabre GDS
platform on June 24, 2025, restoring seamless access for
African travel agents. This renewed partnership promises to
significantly enhance distribution reach and unlock new opportunities
for agents across the continent.
The
agreement between … read more
How Strategic SEO Transformed a Hotel’s Online Visibility and Boosted Direct Bookings by 40%
Are You Watching Your Business Die? The African Travel Agency Productivity Crisis
Booking.com Lawsuit: A Wake-Up Call for Africa’s Hotel Distribution Strategy?
Instagram Indexing: A Game-Changer for African Tourism
Air Zimbabwe back on the GDS
Sabre-Turkish Airlines Deal Opens New Horizons for African Travel Agents
BER’s AI Win: Blueprint for African Airport Upgrade?
