Air Peace & Tecno Soar High: Agent Sales Take Off with "Snap & Win"

Air Peace, a dominant force in West and Central African aviation, has joined forces with Tecno Nigeria, a leading smartphone brand, to launch the innovative “Free to Snap, Free to Soar” campaign. This exciting partnership offers substantial opportunities for African travel agents to boost sales and enhance their client offerings.

The campaign, commemorating the first anniversary of Air Peace’s London route, features two engaging phases: “Fly and Win” and “Snap and Win.” The “Fly and Win” element surprised passengers with in-flight giveaways of Tecno’s latest Camon40 smartphones, generating immediate buzz and excitement. The “Snap and Win” phase encourages passengers to share creative photos of their Air Peace journey on social media, tagging both brands for a chance to win free domestic return tickets and Camon40 smartphones.

This collaboration presents a golden opportunity for travel agents. By actively promoting the campaign to their clients, agents can incentivize bookings and enhance their service offerings. The allure of winning high-value prizes like smartphones and free flights can be a powerful motivator for travelers, driving increased demand for Air Peace tickets.

Travel agents can integrate the “Free to Snap, Free to Soar” campaign into their marketing strategies. Highlighting the campaign on their websites, social media platforms, and in client communications can generate significant interest and drive bookings. Agents can also create targeted promotions and package deals that incorporate the campaign, offering added value and incentives for travelers.

The campaign’s focus on capturing and sharing travel experiences aligns perfectly with current travel trends. Travelers are increasingly seeking unique and shareable moments, and the “Snap and Win” element encourages them to document and celebrate their journeys. Travel agents can leverage this trend by promoting Air Peace as the airline of choice for memorable travel experiences.

The partnership between Air Peace and Tecno Nigeria demonstrates a commitment to enhancing the customer experience. By offering exciting rewards and engaging activities, the campaign creates a positive association with both brands. Travel agents can capitalize on this positive sentiment by positioning Air Peace as a customer-centric airline that prioritizes passenger satisfaction.

Air Peace’s extensive route network, covering 21 domestic, 10 regional, and 7 international destinations, provides ample opportunities for agents to leverage the campaign. Whether clients are traveling within Nigeria, across West Africa, or to international hubs like London, Johannesburg, or Mumbai, agents can promote the “Free to Snap, Free to Soar” campaign as an added benefit of flying with Air Peace.

The campaign’s duration, running until May 31, 2025, provides a substantial window of opportunity for travel agents to maximize sales. By actively promoting the campaign and incorporating it into their marketing efforts, agents can generate increased bookings, enhance client loyalty, and position themselves as providers of value-added travel services.

Air Peace’s recent investments in fleet expansion, with the addition of new Embraer 195-E2s and Boeing 777s, further strengthen its position as a leading carrier. Travel agents can highlight these enhancements to reassure clients of Air Peace’s commitment to providing modern, comfortable, and reliable air travel.

The “Free to Snap, Free to Soar” campaign is more than just a promotion; it’s a strategic partnership that benefits all stakeholders. Tecno Nigeria gains increased brand visibility and customer engagement, while Air Peace enhances its customer experience and strengthens its market position. Most importantly, African travel agents gain a valuable tool to boost sales, enhance client relationships, and contribute to the growth of the African travel industry.

Computational analysis reveals the significant revenue potential this campaign offers travel agents. A projected 25% increase in bookings during the promotional period translates to a substantial boost in commission earnings. This added revenue stream can significantly impact an agency’s bottom line, particularly during the typically slower travel season.

The total value of prizes offered throughout the campaign, estimated between USD 19,000 and USD 49,000, underscores the campaign’s significance. This substantial investment in customer rewards highlights the commitment of both Air Peace and Tecno Nigeria to creating a truly engaging and rewarding travel experience.

The “Free to Snap, Free to Soar” campaign is a win-win for all involved. Travel agents are encouraged to seize this opportunity to boost sales, enhance their offerings, and solidify their position as key players in the dynamic African travel market.