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NATOP Spearheads Nigeria’s Tourism Revival Under Bolaji Mustapha NATOP Spearheads Nigeria’s Tourism Revival Under Bolaji Mustapha

Bolaji Mustapha, President of the National Association of Tour Operators (NATOP), has been hailed as a transformative force in Nigerian tourism. Her dynamic leadership, marked by grace, conviction, and tireless commitment, has revitalized the association and positioned it as a key driver of the nation’s tourism resurgence.

Since assuming leadership in 2023, Mustapha has implemented a multi-pronged strategy to elevate Nigeria’s tourism sector. This includes forging strategic partnerships with government bodies, promoting Nigerian tourism internationally, advancing inclusive and sustainable practices, showcasing the nation’s rich cultural heritage, and advocating for policy reforms.

One of Mustapha’s key achievements has been strengthening NATOP’s collaborations with organizations such as the National Council for Arts and Culture (NCAC), the National Institute for Hospitality and Tourism (NIHOTOUR), and the Nigerian Tourism Development Authority (NTDA). These partnerships provide valuable resources, training, and support for NATOP members and the broader tourism industry.

Under Mustapha’s guidance, Nigeria made a triumphant return to the World Travel Market (WTM) in London in 2024, showcasing the country’s tourism potential to a global audience. This marked a significant milestone, opening doors for international networking and partnerships.

Mustapha has also championed inclusive growth within the Nigerian tourism industry, emphasizing unity, professionalism, and ethical standards among tour operators. Her focus on community building has fostered a sense of belonging and mutual support within NATOP.

Recognizing the importance of cultural heritage, Mustapha has spearheaded initiatives like the Ipada Initiative and Carnival Project, showcasing Nigeria’s vibrant traditions and promoting sustainable tourism development. NATOP’s Annual General Meetings (AGMs), held in various states, serve as platforms to market local destinations and engage policymakers on tourism development.

The recent 9th NATOP AGM, held in Akure, Ondo State, exemplified Mustapha’s vision. The event highlighted Ondo State’s cultural and ecological tourism potential, attracting investment and promoting the state as a prime destination. The vibrant Ondo State Cultural Troupe captivated attendees with an immersive display of heritage and rhythm, showcasing the power of indigenous storytelling in destination marketing.

Aare Abisoye Fagade, Director-General of NIHOTOUR, emphasized the importance of training and retraining for sector growth, stressing the need for reputation management and performance measurement in tourism. He affirmed NIHOTOUR’s role as a “destiny-shaping” institution, urging nations to adapt to the evolving dynamics of technology and global tourism.

Nkereweum Onung, President of the Federation of Tourism Associations of Nigeria (FTAN) and Chairman of NATOP’s Board of Trustees, commended Mustapha’s leadership for revitalizing NATOP and praised the resilience of young tourism practitioners.

Despite these positive strides, Nigeria’s tourism sector faces significant challenges. Visa restrictions, though eased with the new e-Visa system, remain a barrier for international travelers. Infrastructure deficits, including inadequate transportation networks and limited hospitality facilities, also hinder sector growth. Security concerns and fragmented policy further complicate the landscape.

Domestic tourism, however, offers a beacon of hope. With an estimated market of 200 million Nigerians, domestic travel spending reached approximately \$6.1 billion USD in 2023 and is projected to reach \$7.5 billion USD in 2025. This underscores the immense potential of the domestic market to drive tourism growth and economic development.

NATOP, under Mustapha’s leadership, is actively working to address these challenges and capitalize on opportunities. The association is collaborating with government agencies to improve infrastructure, streamline visa processes, and enhance security. NATOP is also promoting domestic tourism through targeted marketing campaigns and the development of attractive travel packages.

Mustapha’s vision extends beyond short-term gains. She aims to establish Nigeria as a leading tourism destination in Africa and globally, leveraging the country’s rich cultural heritage, ecological diversity, and the entrepreneurial spirit of its people. Her focus on sustainable and inclusive growth ensures that tourism benefits local communities and contributes to Nigeria’s overall economic development.

Bolaji Mustapha’s leadership has ignited a movement to rebuild and reposition Nigeria’s tourism landscape. NATOP, under her guidance, is blazing a trail with visible results, fueled by Nigeria’s abundant heritage, hospitality, and creative energy. The spotlight is now on NATOP to deliver on its promise and transform Nigeria into a tourism powerhouse.