Sterling Bank Champions Wellness and Economic Growth at 'The Art of Wellbeing' Experience in Lagos

Sterling Bank Ltd has reinforced its dedication to health, wellbeing, and sustainable economic development by actively participating in 'The Art of Wellbeing' experience recently hosted at ISIMI Lagos. This carefully curated event convened a diverse group of leaders from government, private sector, wellness advocacy, and the creative industries to explore the dynamic interplay between wellbeing, tourism, and the creative economy, with an emphasis on investment potential and sector expansion.

The event saw the presence of Sterling Bank’s Managing Director and CEO, Abubakar Suleiman, alongside senior officials from the Lagos State Government, including Emmanuel Benson Okwuokenyen, Deputy Director of Research and Development at the Ministry of Tourism, Arts and Culture, and Damilola Ayinde-Marshal, Special Assistant to the Governor on Tourism. Their collaboration underscored the growing recognition of wellness as an integral part of economic infrastructure.

Addressing the gathering, Suleiman stressed the critical importance of reframing wellbeing as a driver of economic productivity. He highlighted that prioritizing physical and mental health leads to enhanced workforce participation, reduced healthcare costs, and improved productivity. This, in turn, strengthens value chains across tourism, hospitality, and the creative sectors, making them more competitive and attractive for investment.

Supporting this vision, Abiola Adelana, Head of Tourism and Creative Arts Business at Sterling Bank, emphasized the bank’s strategic focus on sectors that boost quality of life while fostering scalable opportunities. "We recognise the capacity of health and the creative ecosystem to unlock sustainable economic value," she remarked, underscoring the synergy between wellness initiatives and economic growth.

Through initiatives like The Art of Wellbeing, Sterling Bank continues to champion platforms that promote health, creativity, and inclusive growth. This aligns with Nigeria’s broader ambition to position itself as a leading hub for innovative lifestyle, wellness, and tourism experiences, leveraging these sectors as engines for sustainable development and investment.

For Africa’s tourism and creative industries, Sterling Bank’s engagement sets a benchmark for how financial institutions can play a pivotal role in catalyzing sector growth by investing in holistic wellbeing and fostering collaborative ecosystems that benefit communities and economies alike.