Sabre NDC Boost Opens Doors to Exclusive Air France-KLM Offers
A major shift in air travel bookings is underway, promising exciting new opportunities for African travel agents. Sabre Corporation, a leading travel technology provider, has activated Air France and KLM’s New Distribution Capability (NDC) content, unlocking a wealth of benefits for agencies connected to the Sabre marketplace.
This development marks a significant step towards modernizing travel retailing, empowering airlines to offer more personalized and dynamic products. For travel agents, this translates into access to exclusive promotions, improved fares through continuous pricing, and a wider range of extra options, including seat selection and Sustainable Aviation Fuel (SAF) bundles. These enhancements provide a competitive edge in a rapidly evolving market, allowing agents to offer clients superior choices and value-added services.
NDC is transforming how airlines connect with travelers, moving beyond traditional static fare structures. This collaboration between Sabre, Air France, and KLM allows these airlines to deliver richer content and more competitive pricing through indirect channels. Sabre-connected agencies gain a distinct advantage, with real-time access to the best offers from Air France and KLM, ensuring they can provide clients with the most attractive and up-to-date travel options.
Angus Clarke, EVP and Chief Commercial Officer at Air France-KLM, highlighted the significance of this integration for their distribution strategy. He emphasized the benefits for both travelers and agency partners, citing improved fares, exclusive promotions, and innovative offers like Seat and Extra SAF Bundles as key advantages. This partnership reinforces Air France-KLM’s commitment to providing a superior booking experience and offering greater flexibility to travelers.
Sabre’s innovative approach to content integration streamlines the booking process for travel agents. By unifying NDC content with traditional options, Sabre simplifies comparison shopping and booking across different airline retail models. This multi-source approach, accessible through Sabre Red 360, Sabre Red Launchpad™, and a range of online booking tools, empowers agencies to efficiently manage a wider array of offers without adding complexity to their workflows.
Roshan Mendis, EVP and Chief Commercial Officer of Sabre Travel Solutions, emphasized Sabre’s commitment to intelligent retailing through multi-source content. He highlighted the seamless integration of NDC content, allowing agencies to easily shop, book, and service NDC offers alongside other content types. This collaboration underscores Sabre’s vision for a marketplace where airlines can personalize offers at scale, while agencies remain central to delivering value to travelers.
This activation is part of Sabre’s ongoing investment in expanding NDC capabilities across the travel ecosystem. Sabre’s aggregation and integration of various content types, including ATPCO/EDIFACT, low-cost carrier, and NDC content, provides connected agencies with a streamlined workflow for shopping, comparing, and booking offers. This comprehensive approach positions Sabre as a leader in NDC integration, offering access to more NDC content than any other major GDS.
