Zimbabwe Takes Centre Stage as Forbes’ Top Global Destination for 2025
The spotlight is shining brightly on Zimbabwe as it claims the coveted title of the world’s best country to visit in 2025, according to the influential Forbes magazine. This recognition is not just a win for Zimbabwe, but a resounding endorsement for Southern Africa’s tourism sector, placing the region firmly on the global travel map and opening new avenues for African travel professionals to reimagine their offerings.
Forbes’ annual ranking, which saw Zimbabwe outpace renowned destinations such as Lithuania, Sri Lanka, and South Korea, is a testament to the country’s growing allure and the remarkable transformation of its tourism landscape. The accolade comes at a time when international interest in Zimbabwe is surging, with booking platforms and travel data reflecting a significant uptick in global demand for authentic African experiences in 2025 [[1]](https://www.maravipost.com/zimbabwe-a-world-of-wonders-named-by-travel-experts-as-the-worlds-best-country-to-visit-in-2025/).
Zimbabwe’s appeal is rooted in its diverse natural wonders, rich cultural heritage, and exceptional value for money. The country’s most iconic attraction, Victoria Falls, continues to captivate visitors as one of the Seven Natural Wonders of the World. The thunderous cascade, known locally as “Mosi-oa-Tunya” or “The Smoke That Thunders,” offers a sensory spectacle that is unrivalled anywhere on the continent. Yet, Zimbabwe’s magic extends far beyond the falls. The Great Zimbabwe Ruins, a UNESCO World Heritage Site near Masvingo, stand as a powerful reminder of Africa’s ancient civilizations and architectural ingenuity .
For those seeking adventure and wildlife, Zimbabwe’s national parks are a treasure trove. Hwange National Park boasts one of Africa’s largest elephant populations, while Mana Pools offers a pristine wilderness experience along the Zambezi River, teeming with hippos, crocodiles, and a vibrant array of birdlife. The Eastern Highlands present a different side of the country, with misty mountains, lush forests, and cool climates that contrast beautifully with the savannahs and river valleys elsewhere.
Forbes highlighted Zimbabwe’s dramatic landscapes, rising popularity, and unbeatable affordability as key factors behind its top ranking. The magazine’s editors noted that the country’s tourism sector has made significant strides in recent years, with improved infrastructure, streamlined visa processes, and a renewed focus on sustainable travel. These developments have made Zimbabwe more accessible and appealing to a broader range of international visitors, including those from across Africa .
Industry insiders are already seeing the impact of this global recognition. Search and booking data for 2025 reveal a marked increase in interest from adventure-seekers, nature lovers, and cultural explorers eager to experience Zimbabwe’s unique blend of attractions. This surge is not only a boon for local operators but also presents a golden opportunity for African travel businesses to diversify their portfolios and tap into the growing demand for high-quality, authentic experiences within the continent .
Zimbabwe’s rise to the top of Forbes’ list is also a reflection of broader trends shaping the future of African tourism. As travelers become more discerning, there is a clear shift towards destinations that offer genuine connections with nature, history, and local communities. Zimbabwe’s warm hospitality, coupled with its commitment to conservation and community-based tourism, positions it as a model for sustainable growth in the region.
For African travel professionals, this accolade is a call to action. The time is ripe to forge new partnerships, develop innovative itineraries, and showcase Zimbabwe’s lesser-known gems alongside its headline attractions. From luxury safari lodges and eco-friendly camps to cultural festivals and adventure sports, the country offers a wealth of opportunities to create memorable journeys that resonate with today’s global traveler.
Looking ahead, Zimbabwe’s moment in the international spotlight is expected to have a ripple effect across Southern Africa. As more visitors flock to the region, there will be increased demand for improved air connectivity, cross-border packages, and seamless travel experiences that link Zimbabwe with neighboring countries such as Botswana, Zambia, and Mozambique. This presents a strategic opening for African operators to collaborate, innovate, and position the region as a unified destination of choice for the world’s most adventurous and curious travelers.
In summary, Zimbabwe’s recognition as the world’s best country to visit in 2025 is more than just a headline—it is a powerful affirmation of Africa’s potential to lead the next wave of global tourism. With its breathtaking landscapes, rich heritage, and forward-thinking approach, Zimbabwe is setting a new standard for what the continent can offer. For those in the African travel sector, the message is clear: the future is bright, and the time to seize new opportunities is now.
