Port Elizabeth’s Busiest Cruise Season Set to Spark R120 Million Economic Boost
The arrival of the Mein Schiff 4 cruise liner at the Port of Port Elizabeth has signaled a new era for cruise tourism in the Eastern Cape, with forecasts pointing to an economic windfall of around R120 million for the local community. This event not only highlights the increasing significance of cruise tourism in South Africa but also sets an optimistic tone for the 2025/26 cruise season in Nelson Mandela Bay, a region that is steadily gaining global recognition.
The docking of Mein Schiff 4 marked the official opening of the cruise season this past weekend, drawing attention from industry players and local businesses eager to harness the season’s potential. Over the coming months, 25 cruise liner visits—including nine overnight stays—are scheduled for the port, bringing an expected influx of more than 40,000 international and domestic visitors to the city. This surge in arrivals is poised to ripple through various sectors, creating opportunities that will resonate far beyond the port itself.
Nelson Mandela Bay’s Executive Mayor, Babalwa Lobishe, emphasized the transformative effect that cruise tourism holds for the city. She described the occasion as a proud milestone, underscoring Nelson Mandela Bay’s growing status as a sought-after stop on the global cruise circuit. “Every vessel that docks at our port brings new opportunities for our residents and local businesses. The cruise industry contributes millions into our economy each season through visitor spending, local procurement, and job creation,” Lobishe explained. Her remarks reflect a broader vision—one where the rewards of tourism extend to tour guides, crafters, transport operators, and hospitality workers throughout the metro region.
Beyond the immediate financial benefits, cruise tourism also acts as a powerful force in amplifying the city’s international profile. Each ship’s arrival not only brings economic stimulus but also serves as an opportunity to showcase the region’s diverse cultural heritage and support locally owned enterprises. According to Lobishe, this season is a testament to the city’s readiness for global engagement: “Nelson Mandela Bay is truly open for tourism, trade, and shared prosperity.”
This season is also notable for its unprecedented length, running through to July 2026, when the Zhao Shang Di Yun is scheduled to make its much-anticipated call. The extended cruise calendar is expected to provide a sustained boost to the local economy, allowing hospitality providers, tour operators, and community enterprises to plan for longer-term growth and investment.
The enthusiasm is shared by Pamela Yoyo, Nelson Mandela Bay Ports Manager, who sees the 2025/26 season as a springboard for further elevating the city’s reputation as a must-visit destination. “This season promises to further elevate the city’s standing as a must-visit global destination, driving sustainable growth in tourism and reinforcing the port’s role as a catalyst for economic development,” Yoyo noted. She highlighted that the cruise season is about more than numbers; it is about showcasing the city’s vibrant culture and world-renowned hospitality to a discerning international audience.
The impact of cruise tourism in Port Elizabeth extends across multiple layers of the local economy. Visitor spending spills over into restaurants, craft markets, transport services, and accommodations, ensuring a broad-based benefit for both established businesses and emerging entrepreneurs. The local procurement of supplies for cruise ships, from fresh produce to artisanal goods, further integrates community suppliers into the tourism value chain, creating more inclusive economic opportunities.
Importantly, the port’s management is not resting on its laurels. Yoyo reaffirmed Transnet National Ports Authority’s (TNPA) commitment to collaborating with local law enforcement agencies, maintaining a strong emphasis on the safety and security of all visitors during the bustling cruise season. This partnership ensures that guests can explore the region with confidence, enhancing the overall visitor experience and building the city’s reputation for hospitality and professionalism.
Strategic investment in port infrastructure remains a cornerstone of the region’s cruise tourism strategy. By ensuring the availability of marine resources and maintaining world-class facilities, TNPA is enabling Port Elizabeth to welcome larger and more sophisticated vessels, further embedding the city within global cruise itineraries. The ongoing upgrades also position the port as a preferred gateway not only for leisure travelers but also for those seeking business and investment opportunities in the Eastern Cape.
The collaborative spirit driving this success is evident in the close cooperation between TNPA, municipal leaders, and private sector partners. This alignment is essential for sustaining growth and ensuring that the benefits of cruise tourism are widely shared. As the 2025/26 season unfolds, the city’s focus on memorable guest experiences and responsible economic development will be key to unlocking long-term value for the region.
For Africa’s travel industry professionals, the developments in Port Elizabeth offer valuable lessons and inspiration. The integration of cruise tourism into local economies, the prioritization of safety and infrastructure, and the promotion of authentic cultural experiences provide a blueprint for other ports across the continent. As global travel trends continue to evolve, with cruise tourism rebounding and diversifying, African destinations have an opportunity to harness this momentum—expanding their offerings, forging new partnerships, and elevating their profile on the world stage.
Port Elizabeth’s record-breaking cruise season is more than just a calendar milestone; it is a signal of the region’s growing confidence and capability. By embracing innovation, community engagement, and world-class service, the city stands poised to define itself as a leading cruise destination, inspiring others across Africa to chart a similar course toward prosperity and international acclaim.
