TBCSA Leadership Conference sets priorities for South African tourism’s next chapter

The 5th annual Tourism Business Council of South Africa (TBCSA) Leadership Conference took place at Sun City from 27 to 28 October 2026, under the theme “30 Years in Tourism Still Matters”. According to editor notes, industry leaders used the event to agree on practical steps for sustainable growth, job creation and improved competitiveness in the tourism sector.

Tourism contributed R361.7 billion to South Africa’s GDP in 2024 and supported nearly 954,000 direct jobs. The sector now rivals agriculture, mining and utilities in workforce size and is a core part of the Government-Business Partnership announced by President Cyril Ramaphosa.

Keynote speaker Najib Balala, Executive Vice President of the World Travel & Tourism Council, highlighted the need for stronger air connectivity, visa facilitation, infrastructure investment and workforce development to boost Africa’s tourism competitiveness. Eskom chairperson Mteto Nyati spoke on the importance of courageous and inclusive leadership for building resilient businesses.

Strategic priorities discussed included expanding air access, improving digital payments and AI use, growing heritage and cultural tourism, and ensuring safety, reliable infrastructure and skills development. The industry agreed that a unified approach and investment in new products and markets are essential for November 2026.