Uganda Tourism Board to promote destination at AFCON 2027 as Official Competition Sponsor

The Uganda Tourism Board (UTB) has signed as an Official Competition Sponsor for the TotalEnergies CAF Africa Cup of Nations (AFCON) 2027, which will be jointly hosted by Kenya, Tanzania and Uganda. The partnership was launched at an event in Kampala, with several officials present, including Samson Adamu (CAF, title unverified), Juliana Kagwa (UTB CEO, title unverified), Peter Ogwang (title unverified), Susan Nakawuki Nsambu (title unverified), and Thomas Tayebwa (title unverified). This agreement is expected to give Uganda a platform to showcase its tourism attractions to a wider audience during the tournament.

With AFCON 2027 set to attract football fans, teams, and officials from across Africa and beyond, the UTB partnership may help increase international visibility for Uganda’s tourism sector. The event could encourage visitors to explore the country’s cultural heritage and natural sites beyond the football matches. However, there are currently no official figures available on expected visitor numbers or the scale of the planned promotional activities.

For the travel trade, this development may create new opportunities to package Uganda tours alongside AFCON-related travel. Agencies and operators should monitor for further announcements from UTB and CAF regarding specific campaigns, booking windows, or special offers. At this stage, there is no confirmed information on changes to visa fees, entry requirements, or group travel arrangements for AFCON visitors.

Connectivity from major African hubs to Uganda, Kenya, and Tanzania is likely to be a key factor for travel sellers planning for AFCON 2027. However, there is no current data on additional flights, charter services, or route expansions linked to the tournament. The trade may wish to compare this sponsorship with similar tourism board partnerships at previous AFCON events, but no comparable deal figures are available at this time.

It remains to be seen how this sponsorship will affect Uganda’s tourism performance in the years ahead. The lack of official background figures and campaign details means that many practical questions remain open. The trade should look out for future updates from UTB and CAF as the tournament approaches.