Angola Debuts “Visit Angola” Brand as Host Country at CMT Stuttgart, Targeting DACH Market Growth
Angola’s Ministry of Tourism is making a strong statement on the international stage by participating as Host Country at the 2026 CMT Fair in Stuttgart, Germany—one of Europe’s largest and most influential consumer travel exhibitions. The Angolan delegation, led by Tourism Minister Márcio de Jesus Lopes Daniel, arrived in Stuttgart ahead of the event, which runs from January 17 to 25 and regularly draws upwards of 260,000 visitors. This high-profile appearance is a cornerstone of Angola’s broader strategy to elevate its profile within global tourism markets and secure direct business from European consumers and industry professionals alike.
At the CMT Stuttgart fair, Angola is rolling out an ambitious portfolio of tourism offerings designed specifically for the DACH market (Germany, Austria, and Switzerland). The destination’s new itineraries shine a spotlight on cultural heritage, gastronomy, and adventure tourism, positioning Angola as a unique and diverse travel option for European travellers seeking fresh experiences. According to Minister Lopes Daniel, this participation marks the official launch of the country’s international destination marketing campaign under the banner “Visit Angola – The Rhythm of Life”. The campaign is supported by a robust calendar of appearances at major global tourism fairs throughout 2026, signalling Angola’s commitment to sustained and strategic promotion abroad.
Minister Lopes Daniel emphasised that Angola’s international push is matched by an internal focus on destination readiness. The government is implementing measures to enhance visitor reception and raise service standards, recognising that world-class hospitality is essential for long-term sector growth. Key initiatives include efforts to simplify visa processes and strengthen air connectivity, critical components for seamless travel and a competitive edge within the African region. These steps aim to make it easier for both leisure and business travellers to access Angola and experience its unique tourism assets.
Being named Host Country at CMT Stuttgart 2026 represents a significant diplomatic and commercial milestone for Angola. The status provides unparalleled visibility and opens the door to direct partnerships with European tour operators, travel professionals, and investors. For Africa’s travel trade, Angola’s presence at such a major event demonstrates the growing sophistication of the continent’s tourism marketing strategies—and the importance of international collaboration in driving sector expansion.
The Angolan government views this internationalisation of its tourism brand as a catalyst for attracting foreign investment, boosting sector competitiveness, and elevating the overall profile of Angola within the global tourism ecosystem. By focusing on both external promotion and internal preparedness, Angola is positioning itself to capture a greater share of the burgeoning demand for authentic African travel experiences among European consumers.
As Angola continues to expand its reach at leading global tourism fairs, African industry professionals should take note of the multifaceted approach: targeted product development, strategic branding, improved infrastructure, and strong B2B engagement. The next phase of Angola’s tourism evolution will depend on converting international exposure into real market gains and ensuring that visitor experiences live up to the promise of the “Visit Angola” brand.
